Google Ads-Search Engine Marketing
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Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification online training course includes a detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing, and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry during this SEM Marketing course.
Google and Classes Certificates
best SEM Courses, you will learn about:
- Introduction to Search Engine Marketing
- Various aspects of the Google AdWords program
- Choosing the right keywords for an advertising campaign
- Various keyword match types and its significance
- Familiarizing with the PPC auction model
- Setting up the ad campaign and the right pricing
- Structuring the campaign based on various conversion factors
- Analyzing the performance with the right metrics
- Creating dynamic ads and split test campaigns
- Google Display Network and video ad campaigns