Google Ads-Search Engine Marketing

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Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification online training course includes a detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing, and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry during this SEM Marketing course.


Google and Classes Certificates


best SEM Courses, you will learn about:

    1. Introduction to Search Engine Marketing
    2. Various aspects of the Google AdWords program
    3. Choosing the right keywords for an advertising campaign
    4. Various keyword match types and its significance
    5. Familiarizing with the PPC auction model
    6. Setting up the ad campaign and the right pricing
    7. Structuring the campaign based on various conversion factors
    8. Analyzing the performance with the right metrics
    9. Creating dynamic ads and split test campaigns
    10. Google Display Network and video ad campaigns

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